Face-to-face meetings are the most effective way to reach new customers. The problem is that marketers often don’t know where to find those customers and lack the time and means to meet each one in person. AIN’s recent Business Aviation NextGen Workshop, co-hosted with Embry-Riddle Aeronautical University in Daytona Beach, Florida, provided one solution. It offered a prime example of how customers can connect with experts to receive in-depth briefings and learn about products and services in a focused, face-to-face setting.
We designed the workshop in partnership with our co-host, sponsors and other industry experts to help aircraft owners and operators prepare to comply with upcoming avionics mandates as well as understand how NextGen upgrades to the U.S. National Airspace System will affect their operations. Keynote speakers included Pamela Whitley, FAA deputy assistant administrator for NextGen, Steve Brown, NBAA COO; and Ric Peri, vice president of government and industry affairs for the Aircraft Electronics Association (AEA).
During the workshop, Embry-Riddle hosted a session in its NextGen Test Bed and ran a simulation of NextGen scenarios built on research conducted at the lab, following a presentation on ATM services by LS Technologies. The workshop also included presentations and discussions of NextGen avionics mandates and upgrade opportunities such as ADS-B and Fans by sponsors Banyan Air Service, Chicago Jet Group, Constant Aviation, Garmin, Rockwell Collins and Universal Avionics and an interactive panel session to discuss upgrade issues.
Attendees gave the workshop top marks, with the majority agreeing strongly that it helped them to better understand NextGen. Many said they would attend similar future events and one attendee noted that he plans to contact three sponsors he met during the workshop.
Similar sentiments were widely shared among participants who said they would recommend the workshop to industry colleagues as well as pass on information about the sponsors to business associates.
Watch our brief video to see how AIN meetings bring the business aviation industry together. You can also read senior editor Matt Thurber’s full report about the workshop.
Do you have an idea for a workshop focused on a specific aviation topic? Please contact your AIN sales representative to discuss your suggestion.
