Global Jet Capital is a financial-services company providing financing solutions for the private aircraft market. The business was launched in 2014 at the NBAA Convention and is capitalized by world-class private investors with expertise in the global aviation industry: GSO Capital Partners, a Blackstone company, in partnership with Franklin Square Capital Partners, the Carlyle Group and AE Industrial Partners. Global Jet Capital serves virtually all jurisdictions and has the resources and expertise to meet the needs of the worldwide private aircraft market, with flexibility and speed.
CLIENT OBJECTIVE
- Raise awareness of Global Jet Capital‘s products and services in the industry.
- Help potential clients better understand operating leases.
- Reach a global audience as the company works around the world.
SOLUTION
- Custom video with a series of new infographics to help explain leasing and financing options
- Lead generation (online sponsorship of special reports)
- Print, online and e-newsletter advertising (Aviation International News; Business Jet Traveler; Dubai Airshow News; ABACE, EBACE, LABACE and NBAA Convention News; AINonline.com; AINalerts)
RESULTS
- 1,982 viewings of custom video on AINonline.com and AIN’s YouTube channel
- 325 downloads of Global Jet Capital-sponsored Aircraft Finance Report
- 506,520 total annual print and online business aviation audience
CLIENT FEEDBACK
- It's working. We’ve done a good job raising awareness in the marketplace about Global Jet Capital and its service offerings. Importantly, the company is financing a number of aircraft deals.
- It has allowed us to repurpose materials for other uses. For instance, our in-house team doesn’t have the ability to produce videos so we’ve repurposed a custom video shot and produced by AIN for a variety of other uses, such as social media, events, training and so forth. It’s an efficient way to get the job done.
- It has simplified content creation. AIN is in the industry, knows our company and is at the trade shows where we’re exhibiting. So requirements to organize location filming and interviews are minimal.
What tips would you give to those seeking to achieve similar objectives?
Know the industry, do your research and make sure you understand what your budget is. There are a lot of options and choices, but I recommend that you put together a strategy, especially when starting from scratch, before you start buying media space and executing a plan.
