- October 19, 2016, 11:30 AM
In June Nielsen Catalina released the study “Yes, Advertising Works. Now, What's My ROAS (Return On Advertising Spend) Across Media Platforms?” The study focuses on the consumer packaged goods industry—but an 11-year study analyzing 1,400 campaigns across 450 brands is probably worth a glance.
Findings Highlights: Magazines show the highest rate of return, mobile drives the highest incremental sales per thousand impressions, and the quality of the creative is more important than ever.
See the entire presentation here.
