Jinggong Global Jet—the joint-venture charter provider that was formed last year between the Jinggong Group and Geneva, Switzerland-based aviation services provider Global Jet—has expanded its staff and its fleet. At its launch last year, the company had a Dassault Falcon 2000Ex EASy based at Hangzhou International Airport available for flights within China.
“The aircraft is flying almost every day, we are quite amazed at the continuous demand,” said Bjorn Naberhuis, the company’s vice president for business development. “This increasing interest is clearly a sign that the country was looking for this type of high-end, tailor-made service.”
That aircraft is now capable of long-range international flights, according to Jinggong Global, which has now added a Dassault 7X trijet to its AOC as the second member of its fleet.
The company (Booth P602) has two offices in mainland China, as well as another in Hong Kong, and provides what it describes as a true understanding of local market mechanisms and an extensive knowledge of the country’s culture and expectations, offering grooming classes and Chinese tea ceremony workshops to its staff.
Yet, even as a boutique operator it has been able to successfully increase its visibility. “When targeting a specific niche clientele like ours, the best promotion remains word-of-mouth, and even more so in this region,” said Jenny Chen, the company’s assistant general manager. “If a customer has enjoyed the services provided from the beginning to the end, they will most likely recommend it to their relations and so on. This is priceless for us.”
Having added five new recruits recently, the company’s staff based in Hangzhou now numbers 45, with a goal of providing safety, unrivalled crew service on board and efficient ground customer service. “Jinggong Global Jet is proud to be a unique local operator, providing the highest-level training to its crew members to fully meet European standards of excellence and satisfy the Asian market,” noted company CEO Franck Dubarry.
