EBACE Convention News

First Timer Charter Books Drive Growth for Victor

 - May 23, 2016, 12:00 PM

Private jet online booking company Victor says its rapid growth is coming from clients who have never booked a flight before. The latest sales figures show a three-year average sales growth of 142 percent per annum, claimed the UK-based company.

Victor said in a statement issued earlier this month that 34 percent of the bookings during the first four months of 2016 were made by first-time charterers, while it also claimed that long-range bookings have tripled this year (up 279 percent) and that there are far more aircraft types now tapped for Victor bookings–the number now stands at 68.

The company claimed that, “the increase in first-time charter users can be attributed to Victor’s tech-driven demystification of the traditional, often opaque charter booking process through brokers.” FlyVictor.com offers comparisons of specific aircraft and costs, and does not charge up-front fees.

Victor’s iOS app “makes the charter experience vastly more accessible to commercial air travelers,” said the company. The app currently accounts for 60 percent of total bookings.

In terms of U.S. bookings, the Beechjet 400a and Hawker 800XP have proved the most popular choices this year. For the UK and rest of world, however, it is the Cessna Citation Mustang, taking more than double the bookings of its closest rival, the Embraer Phenom 100.

Among the long-range aircraft, Gulfstream IV-SP, IV and G450, as well as the Bombardier Challenger 601 and Global Express XRS, have proven the most popular Victor in 2016.

“The fact that so many first-time fliers are choosing Victor shows just how much the private charter market is opening up and changing, for the better,” said Clive Jackson, CEO and founder of Victor. “We are growing the market by making it more accessible–easier to understand, clearer to navigate and more fun and productive to use.