AIN recently surveyed subscribers to better understand their media-consumption habits. The results are clear: AIN's readers consume our content through a combination of print and digital, with print remaining a mainstay. Here’s some of what we learned.
Print is alive and well. That’s the inescapable conclusion from the responses we received. Consider:
> 43 percent of respondents prefer to read newspapers in print while 33 percent prefer a combination of print and digital
> 58 percent prefer to read magazines in print while 27 percent prefer a combination of print and digital
> 57 percent prefer to read Aviation International News in print while 18 percent prefer a combination of print/digital and website
> 67 percent would opt for print if they could receive Aviation International News in only one format
These numbers mean that a majority of AIN readers still prefer our print magazines. This could be the result of many variables—age, demographics, the dynamics of our content—but it is important to note that no matter how drastically the media seems to be changing, print is still king.
AINalerts continues to ascend. When we asked subscribers how often they read AINalerts, 78 percent said “each issue of the week” and another 12 percent answered “50 percent of each issue.” This means that 90 percent of subscribers read at least half of all the AINalerts editions that hit their inbox. That’s a far higher readership percentage than the typical e-newsletter enjoys.
AIN’s online presence remains strong. While many of AIN's readers still favor print, our websites continue to draw large and loyal audiences. Of the people we surveyed, 25 percent said that they visit AINonline “at least 2–3 times per week,” with 11 percent of those saying they visit the site “every day or almost every day.” Many of these visitors come to us via social media, as the people we surveyed told us they access aviation content at least weekly on Facebook (25 percent), LinkedIn (21 percent) and Twitter (6 percent).
