Texas-based international aircraft brokerage Par Avion has formed a strategic partnership with Performance Air, an aircraft dealer located in Mexico City. For Par Avion, the deal will provide it with a presence in Latin America, which can field aircraft inquiries from the region. “It’s a doorway for both of us, to either side of the border,” said Par Avion president Janine Iannarelli. “By means of this marketing agreement we can now better reach opportunities by having ‘boots on the ground,’ along with offering the language and cultural skill sets that are so important in global marketing.”
With few Mexico-based aircraft brokerages, Performance Air has become a key player in the region. “The fleet size in Mexico, it’s one of the biggest in the world, but it’s old,” said company founder Santiago Pérez-Cirera. He noted that the agreement with Par Avion “provides a solid footprint in the United States and European markets. Performance Air clients will also benefit from Par Avion’s knowledge of large-cabin jets and its experience as a leading purveyor of pre-owned Dassault Falcons.”
